When you wish upon a pond…

We humans do crazy things. We make wishes at water structures in parks and have full blown conversations with our TV’s. We may not recognize our shared idiosyncrasies, but the Gecko does. As the ultimate observer of human behavior he turns every strange habit into a smart reason to choose GEICO. Because we all do strange things we can’t explain. But choosing GEICO is one thing we should all do on purpose.

Why throw your money into a shallow watery grave when you can save it with GEICO?

On G. No Cap.

GEICO really saves you money. No cap.

The TV can’t hear you.

The people in the TV can’t hear you, but GEICO always listens.

If it’s Free it’s for G.

You love free stuff, but you don’t love free money? Huh?

Gecko was his name-o

Finding your name on a keychain can be tough. Finding the right insurance with GEICO is easy.

Lines

Waiting in a long line can be frustrating, but with GEICO you’ll never have to wait to find the right insurance.

RESPONSIBILITIES: Art Direction, Concept Development

AGENCY: The Martin Agency

WITH: McKay Fritz (CW), Allie Nordstrom (CD), Ryan Raab (CD)

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